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IT Focus Blog

Benefits of Integrated Marketing

Marketers are always looking to the latest trends, but there’s one approach that’s set to stand the test of time. Integrated marketing aims to bring all of your brand’s messaging and communications into alignment. It ensures consistency across all the

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Seminar
IT Focus Blog

6 Tips for Event Booking and Follow up

Events are ripe with opportunities for lead generation. What could be better than the chance to demonstrate your expertise and make connections in person? Through seminars, product launches and meetings, you can build relationships and show off what makes your

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IT Focus Blog

What is CRM?

When it comes to marketing in the modern age, you’re going to need plenty of support! If you’re struggling to follow up on telemarketing leads for customers and clients, it’s likely time to start looking at the platforms and software

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IT Focus Blog

How Does Account-Based Marketing Work?

Account-based marketing (ABM) is a targeted marketing strategy. Using ABM, marketers focus on the best way to engage an individual or company, rather than taking a generic approach. ABM is a popular strategy among B2B lead generation and sales teams,

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IT Focus Blog

What Is Data Profiling?

For your lead generation campaign to bear fruit, it needs to be based on solid data. It all starts with finding and organising the right data for prospective leads, but this is only the first step. Using service such as

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