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IT Focus Blog

6 top dos and don’ts of B2B marketing

Selling to other businesses is quite a different prospect from B2C marketing. It’s true that both types of marketing aim to engage a target audience, meet customer needs and solve problems, as well as building connections between brand and consumer.

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IT Focus Blog

7 Business Growth Strategies for B2B

Are you in a place where you’re thinking of growing your business? Whether you’re ready to scale up now – or simply want to be ready when the time comes – one thing you’ll need is a solid action plan.

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IT Focus Blog

5 tips to ace your telemarketing

If you’re planning to invest time and money into launching your first IT telemarketing campaign, you’ll want to get it right. Here are some of our best beginner-friendly tips for success:

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IT Focus Blog

How to use LinkedIn to generate more leads

Business networking platforms such as LinkedIn are excellent for lead generation. According to the latest stats, LinkedIn has a whopping 675 active monthly users from 30 million companies, and 80% of these users are responsible for driving key business decisions.

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