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IT Focus Blog

How Do Data Services Work?

Businesses run on data, especially when it comes to lead generation, marketing and sales. Having the right type and quality of data, and knowing how to analyse it, helps you make better decisions. After all, knowledge is power.

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The Top 5 B2B Lead Generation Tactics

The way you generate leads for your business will vary. However, there are a few cast-iron B2B lead generation standards which are tried-and-tested in helping to appeal to fellow businesses and growing clients in your industry.   The first rule

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IT Focus Blog

4 reasons lead nurturing matters

Successful lead generation isn’t all about bringing in new prospects. It’s just as crucial to nurture the leads you have – including previous or lapsed customers, people who’ve made enquiries in the past and contacts who’ve since moved on to

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IT Focus Blog

Best ways to boost your B2B lead generation

All B2B marketing strategies need an effective, tried-and-tested lead generation pipeline. But what does this pipeline look like, and what tactics and methods should it include? It’s important to remember at this stage that the key with B2B lead generation

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IT Focus Blog

Top 5 ways to generate leads on Facebook

Facebook has a whopping 2.6 billion active users per month, and more than 90 million businesses have a presence on the platform. This makes it highly fertile ground for lead generation, but you’ll need to use the right approach.

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