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IT Focus Blog

Data Appending 101

Data protection is constantly changing and is increasingly becoming a topic of discussion for both consumers and lawmakers. With the rise of modern technology, it has become somewhat normal for corporations and businesses to harvest data to personalise their marketing

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Graphs showing the growth of a business.
IT Focus Blog

Growing your business post-Covid

The coronavirus pandemic has disrupted business worldwide, with barely any sector escaping unscathed. As things start to return to ‘normal’, business leaders have two key things to think about – recovery and future-proofing. Developing a post-Covid growth strategy is absolutely

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Salesperson on the phone
Telemarketing

Why following up calls counts

If you work in sales, you already know that following up is important. You know you should be doing it quicker, and do it more often – but a busy schedule often gets in the way. There are also other

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Effective Salesforce cheering
IT Focus Blog

The importance of aligning sales and marketing

Are your sales and marketing team working in sync? Do they work to the same strategy and goals, sharing insights and delivering campaigns as a united front? If not, your company could be missing out on a major opportunity to

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two people in business, wearing suits and shaking hands.
IT Focus Blog

How to grow your most profitable customers

There are many strategies you can use to boost sales revenue. To choose the best path forward, you need to work out the most effective use of your time and resources. This means a laser focus on a particular type

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laptop with a lead generation graph on it.
IT Focus Blog

Optimising Your Website for Lead Generation

Website optimisation has become a must in all industries for both B2B and B2C businesses. This is because, done well, website optimisation can become a key business driver. It allows you to make the most of your website traffic by

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