Businesses run on data, especially when it comes to lead generation, marketing and sales. Having the right type and quality of data, and knowing how to analyse it, helps you make better decisions. After all, knowledge is power.
The way you generate leads for your business will vary. However, there are a few cast-iron B2B lead generation standards which are tried-and-tested in helping to appeal to fellow businesses and growing clients in your industry. The first rule
Successful lead generation isn’t all about bringing in new prospects. It’s just as crucial to nurture the leads you have – including previous or lapsed customers, people who’ve made enquiries in the past and contacts who’ve since moved on to
All B2B marketing strategies need an effective, tried-and-tested lead generation pipeline. But what does this pipeline look like, and what tactics and methods should it include? It’s important to remember at this stage that the key with B2B lead generation
Data cleansing is an important task. It refers to the process of identifying, removing or amending any data within a database that is either incorrect, incomplete or duplicated. Another reason this is important is to keep your business in line
Facebook has a whopping 2.6 billion active users per month, and more than 90 million businesses have a presence on the platform. This makes it highly fertile ground for lead generation, but you’ll need to use the right approach.
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