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In this digital world, we live in, data is everywhere. If you work in a business, regardless of its size, you will collect, use and analyse data. You will also have some that you don’t need anymore. Christmas is coming,

Every small business will have to make the call on whether or not to outsource processes at some point, whether it’s accounting or IT support. Lead generation is commonly outsourced, especially by B2B companies. But is it the right choice

If you want to create new sales opportunities for your business, you’ll need to take lead generation seriously. But it can be very difficult to know where to begin – where do you start searching for the contacts that want

How does it feel to exhaust your time and energy on someone that is not actually the person you are looking for? If you think solely like a marketer and forget that to think like a consumer, this is when

Data cleansing is a task that companies of all sizes are guilty of putting off. It’s true that it can be time-consuming and labour-intensive, and there are always more pressing jobs to be getting on with – like chasing up

Blogging can be a powerful marketing tool. It’s great for Search Engine Optimisation (SEO), keeping Google happy and your page ranking high with regularly updated content. This can help to drive more traffic to your site, which is great news