Cold calling can sometimes feel like hard work, for very little reward. It can be demotivating for your sales team to rack up hundreds of calls, only to be disappointed by the lack of tangible results. If you’re struggling to
Is email marketing effective for lead generation? The short answer is – it depends how well you do it. Get email marketing right, and it can be as much as 40 times more effective than other methods such as social
Data quality is very important in B2B lead generation. Collecting and analysing the wrong data gives companies the wrong outcome, when a business has poor quality data on uninterested leads this reduces the chances of securing a sale. To generate
Believe it or not, blogging can be a powerful lead generation tool. Recent research reveals that B2B marketers who have blogs generate around 67% more leads every month. And businesses with blogs receive a whopping 55% more website visitors than
We did it. We got through 2020 and it’s now the start of a brand new year. If you’re keen to turbocharge your lead generation efforts in 2021, we’ve put together a list of the best tactics to build into
As a small business owner, you’re likely always looking for new leads and ways to expand your business to a broader customer base. While generating new leads can be a time-consuming process, there are many marketing tactics you can utilise
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