Does your business run on data? It will almost certainly rely on it to some degree, as virtually every organisation does. And when it comes to sales, marketing and customer service, your database is your Bible. With data being so
In all types of modern businesses, lead generation is everything. It’s the art of finding new customers and clients, and in many cases, means that you’re going to need to pitch, cold, to people who may or may not be
Marketers are always looking to the latest trends, but there’s one approach that’s set to stand the test of time. Integrated marketing aims to bring all of your brand’s messaging and communications into alignment. It ensures consistency across all the
Events are ripe with opportunities for lead generation. What could be better than the chance to demonstrate your expertise and make connections in person? Through seminars, product launches and meetings, you can build relationships and show off what makes your
When it comes to marketing in the modern age, you’re going to need plenty of support! If you’re struggling to follow up on telemarketing leads for customers and clients, it’s likely time to start looking at the platforms and software
Account-based marketing (ABM) is a targeted marketing strategy. Using ABM, marketers focus on the best way to engage an individual or company, rather than taking a generic approach. ABM is a popular strategy among B2B lead generation and sales teams,
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