The sheer amount of data that exists today is unfathomable by most people. Reading and sending emails, posting on social media, surfing the internet, checking our bank balance or finding a hotel now uses and creates data. It’s something we
One of the key rules in marketing is that you can’t appeal to everyone. And you certainly can’t reach an entire market with just one message. This is where highly targeted strategies such as account-based marketing come in.
For some businesses, lead generation is pretty low on the priorities list. They recognise its value, and in some companies, there may even be the beginnings of a lead gen strategy. However, the common story for many businesses is that
If you run a business, the turn of the new year is the perfect time to analyse your lead generation strategies from the previous year. Then you can re-evaluate your strategy for 2020. Despite the difficult economic climate, if you
It takes time, resources and expertise to successfully nurture leads, guiding them expertly through your sales funnel until they become paying customers. But is it worth all this investment, both in man-hours and investment? Won’t interested leads become customers on
The start of a new year is a great time for planning. Lay down a solid lead generation strategy for the coming 12 months and you’ll know exactly what needs to be done when – and how to achieve your
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