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IT Focus Blog

Best ways to boost your B2B lead generation

All B2B marketing strategies need an effective, tried-and-tested lead generation pipeline. But what does this pipeline look like, and what tactics and methods should it include? It’s important to remember at this stage that the key with B2B lead generation

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IT Focus Blog

Top 5 ways to generate leads on Facebook

Facebook has a whopping 2.6 billion active users per month, and more than 90 million businesses have a presence on the platform. This makes it highly fertile ground for lead generation, but you’ll need to use the right approach.

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IT Focus Blog

Top tips for appointment setting success

Appointment setting is crucial for growing your business, expanding your customer base and increasing sales. But it’s far more than just cold calling, or a purely administrative process. Appointment setters need to be persuasive, great listeners and have a real

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IT Focus Blog

6 top dos and don’ts of B2B marketing

Selling to other businesses is quite a different prospect from B2C marketing. It’s true that both types of marketing aim to engage a target audience, meet customer needs and solve problems, as well as building connections between brand and consumer.

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