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Blogging can be a powerful marketing tool. It’s great for Search Engine Optimisation (SEO), keeping Google happy and your page ranking high with regularly updated content. This can help to drive more traffic to your site, which is great news

What’s the worst that can happen if your B2B data list isn’t totally, spotlessly clean? A bounced email, or ending up in the spam folder? Actually, it can be a whole lot worse than that. Each inaccuracy can cost your

Qualification is arguably the most important part of the whole lead generation process. Sales teams need to make good and profitable use of every second of their time, and your company simply can’t afford them to waste it on bad

Dedication, persistence and patience are all absolutely crucial to successful lead nurturing. You need to bide your time, make all the right moves and strike only when the timing is perfect.

If your sales team is like many others, you could be regularly losing leads without even realising it. There are many reasons why this happens, but it often stems from your marketing, sales, account reps and lead gen team failing

If you keep up with your lead generation news, you may have spotted a startling statistic from recent research that suggested that a massive 98% of marketing-qualified leads (MQLs) will never actually result in closed business. This can be very hard to