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How does it feel to exhaust your time and energy on someone that is not actually the person you are looking for? If you think solely like a marketer and forget that to think like a consumer, this is when

Data cleansing is a task that companies of all sizes are guilty of putting off. It’s true that it can be time-consuming and labour-intensive, and there are always more pressing jobs to be getting on with – like chasing up

Blogging can be a powerful marketing tool. It’s great for Search Engine Optimisation (SEO), keeping Google happy and your page ranking high with regularly updated content. This can help to drive more traffic to your site, which is great news

What’s the worst that can happen if your B2B data list isn’t totally, spotlessly clean? A bounced email, or ending up in the spam folder? Actually, it can be a whole lot worse than that. Each inaccuracy can cost your

Qualification is arguably the most important part of the whole lead generation process. Sales teams need to make good and profitable use of every second of their time, and your company simply can’t afford them to waste it on bad

Dedication, persistence and patience are all absolutely crucial to successful lead nurturing. You need to bide your time, make all the right moves and strike only when the timing is perfect.